No Work Workout
Client | Halo Top Agency | Observatory
A cross-country, exercise-focused activation promoting Halo Top releasing new low-calorie yogurt pops.
How?
Through the power of activities that don’t feel like a workout. (We got to make a button for each of them)
Paired with an animated campaign of their new pint flavors, we were able to explore every guilt-free, mouth-watering detail
Where?
A set of activities for bringing Halo Top’s pops to everyone in America! Or at least in activations for some people in New York, Chicago, Tucson, and Santa Monica.
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