Bad Shabbos
When two couples, Abby and Benjamin, and David and recently-converted-to-Judaism Meg, return home for Shabbat dinner, an unexpected shadow looms over their night — an accidental death (or is it murder?) threatens to unravel the whole evening. Over the course of one night during this anything-but-typical New York City shabbos, their family get-together takes a turn for the worse…
Devising a way to represent each moment well tell a chaotic story with a buttoned up front led us to using this font.
Starting with copy..
Bringing consistent movement to every touch point on their website allowed us to reinforce the same educational support throughout the brand.
..keeping consistency to the Main Title..
..and through digital.
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