Mission Motion Identity
Client | ActBlue
It came to our attention that ActBlue was refreshing its identity and we took this as an opportunity to bring life and transparency to each customer touch point. This while educating their audience on the journey of each donation across the ecosystem of ActBlue’s tech.
Each overarching concept pillar got its own explainer video. The explainers were written to be cut down into smaller pieces of content in different sizes for use on multiple platforms.
Starting with social
Bringing consistent movement to every touch point on their website allowed us to reinforce the same educational support throughout the brand.
Keeping consistency
“A fan of yours, and your work for ActBlue this 2024. Amazing!”
- ActBlue Creative Team
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